"Working less, but better." Eight years after leaving Paris, Cellcast Media employees, who had then agreed to move up to Aix-en-Provence (half of the workforce), still enjoy their choice. "Fewer traffic jams, stress and pressure, more time for yourself and family, an environment without constraints under the Sun.". "These are the labour holiday", summarizes one of the 35 employees of this operator specializing in the creation and the fixed and mobile Internet audience monetization.
It must be said that its Director General, Guillaume Briche, is no stranger to the child good atmosphere in the walls. In 2002, it is under his leadership the company changed its horizon, "in a moment of research in meaning between the professional and personal life" shared by several executives of his generation. Only three hours from Paris with the TGV line which has now begun, Aix-en-Provence promises the balance.
Remains to organize the industrial change to allow the move. The company is a pure Internet product: grey matter, marketing, services and large accounts such as customers, with their decision-making centres based in Paris. Competitors are numerous and aggressive. Appointed to the command, Guillaume Briche wants to reorganize the model around the publishing services and digital content value added to the final consumer. To win independence, he began to establish its own catalogue of multimedia creations by building partnerships and licensing agreements all over the place in music, film and video games. No need to be set in Paris. "Once established contracts, it can remotely manage" appreciates the pattern.
Near the Provencal Silicon Valley who saw rise to some of the most beautiful French start-up, the city of Arts does not only offer a cozy nest to creative minds. Rents are also three times less expensive than Levallois-Perret, where the company grew. "By moving, we have put the difference in human resources by employing a majority of executives, explains Guillaume Briche." With additional skills, all the functions necessary for our activity could be internalized, development of sites in the databases and client management tools to build our relational media.
Armed with a catalogue of 145,000 titles and services, Cellcast Media has now more than 300,000 paying subscribers and nearly 6 million unique visitors each month on fixed and mobile sites that he developed on his behalf or brand white for third parties (Bouygues Telecom, Virgin, "Le Parisien",...), to develop their content, animate their pages or promote paying spaces from free services. "This formula, representing 10 of our sales three years ago, covers at present more than two-thirds of our turnover," continued the pattern. Consequence: activity has soared, reaching EUR 31.5 million last year, with a progression that is maintained above 10 despite the crisis.
"Cellcast can now cut the cord", blows Guillaume Briche. From Aix-en-Provence, she tackles now foreign markets by offering its digital entertainment in Belgium and Switzerland. "Not sure that it could also do quickly by staying in Paris", meditates pattern.
Photo credits: Dr. Guillaume Briche, General Manager of Cellcast Media. 020684311105web
5 on half of the invoice and a rate of 19What propel Tbonds to new more yields lowerIs that Siraga undergoes situational hazardsThe United States is in deprives elsewhereSo they could be tempted to buy content iThe study is already keen interest in the gaming industryNothing has yet been decided for Beijing 2008Other parliamentarians want to instead addUniCredit is preparing for a new week of ups and downsBut we are the exception rather than the rule
