8 million units passed last year and HP 2

The French would they be considered a kind of "Applemania" After revolutionizing the music with the iPod market, then that of "smartphones" with the iPhone, the firm Apple displays of record sales on its PC division in France. In 2009, Apple places and to the 6erang - against the 7een, 2008 - with 510,000 Mac sold, i.e. an increase of 27 compared to 2008. "It is the strongest growth among the top six manufacturers." "Apple has thus 4.6 of market share, compared with 3.7 the previous year," said Isabelle Durand, Gartner analyst.

The performance is even more impressive that the French market is sluggish (zero in volume, according to IDC, 1.2 growth according to Gartner). Of course, Apple volumes remain modest compared to those of Acer (2.8 million units passed last year) and HP (2.7 million), but the dynamic is. Thus, in the fourth quarter, the Group advanced for the first time in the Top 5 hexagonal market behind Acer, HP, Dell and Asus, and Toshiba.

Strong growth in the sector

Moreover, the Cupertino firm, taking advantage of its high positioning range, ranks fourth in value in 2009, with 9.9 of market share and 546 million euros in revenues, according to IDC, more than 14, is the largest market. Apple so unresponsive Dell (11 market share). According to IDC, the average price of the Apple desktops is 1.025 euros - against 523 euros for the market - and that of laptops is located at 1,100 euros - against 507 euros on average. What allow PC Division constitute the primary source of income of the whole group of Steve Jobs: 32.3 per cent of the total in the last quarter of 2009, against 30.4 for telephony and 18 for the music.

Margin of progression in Europe

The current success of the Mac in the hexagon is several reasons. The year 2009 was launched, with two new versions of iMac - its range of computers all-in-one, with an integrated central unit-, and new versions of MacBook (laptop). In retail, Apple remains focused on this last segment-60 of its sales on the France, an increase of 33.2 in 2009. The company Apple has also improved its network of distribution, especially with the opening last year of its two first Apple Store in the territory. In 2010, it has open a third space in Paris, in the neighbourhood of the Opera, and has already begun to recruit to launch stores in three other towns: Lyon, Nice, and Vélizy-Villacoublay. Finally, without stand out from its top line positioning, Apple dropped the average price of its desktops 8.3, and 11.7 for its notebooks.

In the end, the Mac take advantage of branding mediated by other products of the group. "The success of the iPhone and the iPod have created an additional appeal to the Apple universe," judge Isabelle Durand. Apple is more associated with an image and design innovation. It retains significant margins of progress: Apple is ranked only European level 8eau, and 7eau global (market share 3.5) for PC sales.